• Medical Supply Company Turned Tech-Enabled Juggernaut


    Mission: Digitally transform a family-run business and help them scale like a Silicon Valley rocketship—without breaking it.

    The Play: Led software development initiatives that became the backbone of Solara’s meteoric rise from $10M to $200M+ ARR. Designed systems, directed dev teams, and launched tools that powered billing, CRM, pharmacy benefits, and more. Also built the first-ever eComm presence and marketing department from the ground up. No pressure.

    The Win: Orchestrated a full-stack digital transformation that helped secure a successful owner exit. Made tech the growth engine in an industry that barely knew what a portal was.

  • Custom Software Dev & AI Consultancy

    Mission: Turn a boutique dev shop into a growth-focused operation with real pipeline and repeatable sales.

    The Play: Stepped into a blank-slate sales org and built the entire process stack—from outbound to close. Launched full-cycle selling strategies for big-ticket AI and IoT projects. Hired the team, implemented CRM + PM systems, and created an outbound machine that turned whispers into revenue.

    The Win: 10X boost in qualified bookings in four months. Tripled ARR in 18 months. Did all that while still writing scopes, negotiating deals, and giving custom dev clients the warm fuzzies.

  • Martech Startup, eCom Automation

    Mission: Build the GTM motion from scratch, scale sales, and go toe-to-toe with entrenched industry incumbents.

    The Play: Took the wheel of a scrappy sales function and turned it into a deal-closing machine. Built the outbound engine, hired and coached the AE/BDR team, and personally helped drive a 300% YoY revenue boom. With a playbook in one hand and MEDDPICC in the other, Miguel increased pipeline quality 40% quarter-over-quarter and converted the company from short-term churn risks to 90% annual deals.

    The Win: Best quarter in company history ($2M ARR), 12% lift in conversions in just 30 days as Director, and a company-wide Leadership Award for—you guessed it—going above and beyond like a GTM superhero.

  • Influencer & Referral Marketing Platform

    Mission: Bring structure, firepower, and GTM savvy to a rapidly scaling startup in a hyper-competitive space.

    The Play: Built outbound sequences that performed like paid ads—50%+ open rates, 6% booking rates. Ran full-cycle deals from cold touch to closed/won, and made sure implementation was frictionless by setting sharp expectations and championing executive buy-in. Contributed to double-digit MoM growth while keeping churn under 4%.

    The Win: Left the team with pipeline, structure, and playbooks they could actually use—and a high standard for what a "sales hire" should look like.

  • Mission: Bring growth-stage clarity to early-stage chaos.

    The Play: Embedded with teams to roll up sleeves and build real-deal GTM engines—outbound sequences, sales stacks, pipeline flows, and the processes that drive scale. No theory, just execution. Left each startup with working systems, repeatable sales plays, and a sharper trajectory.

    The Win: Each engagement turned ambiguity into structure and goals into closed revenue. Your favorite SaaS team’s secret weapon.

The Results